Digital marketing is a great business to get into whether you have a foundation in the subject or feel like you have enough knowledge to help businesses. It’s also a relatively low-risk business since it doesn’t require that much money to get started and can be started from home. And you might be surprised at how much money you can earn if you execute it well. Let’s take a look at how you can start a digital marketing agency from home in just three steps.
Choose Your Model
The first thing you need to look at is what will be the scope and the nature of your services. You also need to look at what approach you’ll take to handling contracts. You can decide to do what you feel comfortable doing, and have third-party contractors do the rest. You could also build a team of employees, virtual assistants, and temporary contractors around you. Or you could hand everything over to a third party and operate as a private label agency. All of these options have their advantages, so you should look at each in detail and pick the best one based on your expertise and how hands-on you want to be with the business.
As far as services go, you could present yourself as a generalist or work on one method principally. This could be PPC, social media, SEO, or local SEO, for instance. Look at what you’re most comfortable with and where you see the most demand.
Offering digital marketing services is much more technically demanding than a lot of people think. You may have to engage with people through video content or webinars. You may also have to do some graphic design and web design work from time to time.
This is why you will need to invest in a good computer, a proper webcam, and high-quality internet as well. If you happen to live in Foothills AZ, you should look for a top Foothills internet provider that provides high-quality fiber service. Fiber internet is the best for things like video conferencing and offers steady upload and download speeds, which is great for uploading and downloading large files.
Now that you have your setup in place, you’ll need to build a website and consider adding a blog. The blog will be extremely important as it will allow you to show your expertise and have people come in from organic searches. Make sure that the site looks professional, and that SEO is top-notch, however.
Once this is done, you can start advertising your services. A great place to start would be to set up an account on LinkedIn and start releasing content on the platform. You can also use one of the multiple ad formats they have there. You can use paid advertising methods like Facebook ads, PPC, or display advertising too. Also, try traditional methods such as print marketing so you can reach small business owners who are not often online.
This is all you need to do if you want to start a digital marketing agency in 2023. Consider offering services at a discount at the beginning to attract clients and get social proof, and try to find as many ways as possible to spread your brand.